Abstract
Malaysia sees a tremendous rise in tourist arrivals in Malacca with the listing of Melaka on UNESCO’s world heritage list in 2008. Its cultural tradition is one of the outstanding universal values that contribute it to gain its placed on the list. Nevertheless, there are studies that have suggested this positive outlook  may have its downside. The aim of this paper is to present past studies on tourism in relationship to  intangible cultural heritage and examines their positive and negative views on the importance of tourism  and cultural heritage. It is hope that the outcome of this paper will guide an on-going study that not only  looks at tourism and intangible cultural heritage in Malacca, but also develops a cultural map in an early efforts towards safeguarding intangible cultural heritage. 

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