Dr. Nematollah Fazeli :Tourism is not playfulness


Dr. Nematollah Fazeli, faculty member of the Institute for Humanities and Cultural Sciences, in a meeting sponsored by Iranian Students' Tourism & Travelling Agency (ISTTA), titled "the impact of social networks on tourism policy", attended by a group of tourism students and activists in the Students News Agency (ISNA), presented his ideas and theories on this issue from the perspective of an anthropologist and concluded that Iran's tourism policy should be shaped through cultural dialogue in social networks. Mr. Rahim Yaghoubzadeh, head of ISTTA was another speaker in the meeting.
Dr. Fazeli, in an analysis of the concept of social networks and tourism, said: "social theorists in two or three decades have provided different names for society; intelligence community, networked, post-modern, knowledge-based, culture-driven community and such concepts, that we are familiar with through media and social theories. But I am using the concept of process that contains other concepts in itself, such as the process of globalization and commercialization And even commodification or the concept of hegemony of money, but one of the important processes is a concept that is referred to as "travel culture", which entails concepts such as being a tourist or passenger in the world.
He referred to the concept of touristic world and analyzed the process of formation of travel culture and turning it into a general field of life and said: demand for travel is no more a leisure requirement, but a way of being and living.
Fazeli acknowledged that turning to Telegram and tourism are two cultural processes which are related to the distribution and extension of meaning and form various forms of interpretation of the life and personal and social relations. He said: the notion of being is changing under the influence of these two processes

Tourism is not playfulness
Dr Fazeli said: we may implicitly believe that travel and tourism is an occassional event or an unneccessary choice in our lives, so it is considered as playfulness. That is we travel whenever we have money. But, this is not the case, because according to anthropologists and social theorists life is a series of swaps and tourism is developed to fundamental foundations of fun, playfulness and finding a moment of peace.
This expert of cultural studies and anthropology believed that being a passenger is not without consequences and said: uncertainties and risky community are among the impacts of being a passenger. Nobody lives in one place for 50 to 60 years and nobody has a fixed address. A kind of disembodiment, forms the essence of our life today.
He emphasized the concept and the relationship between tourism and social networks and said: the idea of touristization is far beyond the tourism industry. When the concept and the relationship between these two processes is determined, responsibility of policy makers will also be specified.
He posed the question of how social media is used to convert touristic sites to a consumable thing and said this changing the touristic things into a matter of aesthetics, is one of the functions of social networks. Social networks have made our lives tangible, colorful and full of words and music.  He also said: aesthetics are no longer created by Sa'di, Hafiz and Leonardo da Vinci, but people create it through social networks. One can say it has never happened throughout the history.
Fazeli said: one of the crises in all developing countries is that there has been a rupture in the concept of time; what social networks can do. Treatment of historical rupture is to convert it into attraction and expanding it. Tourism and social networks promote the process of capital conversion. Turning the scene into wealth is the formula for development.
He added that: social networks, in connection with tourism, help provide the possibility to darn a part of lacerations. In fact, these networks serve to restore.
He considered the social networks as human's connected intellect for giving a sense to travel and said: we go to travel and take photos to stabilize our footprint and have an excuse to make those traces. Cellphones have provided with the possibility to store everyday culture, which is wider in tourism.

Concern from a fusion of cultures
Dr Fazeli discussed the impact of social networks on tourism policy, and said: from a policy point of view, social networks and tourism are not neutral. Both of them are about interaction, which naturally can not be neutral. Naturally, politicians are worried about the result of the mixing of cultures.
He said: cultural policy making means trying to shape a symbolic order in society, that is to organize collective mentality so that the possibility of collective life is provided within the framework of order. In our country, because of religious ideology, there is a tendency that the order be shaped around religion.
Mr. Fzeli said: in tourism sphere, "receiving the tourists" matters; That is, we are going to travel to see and respect others. So, when we talk about tourism policies, we should see whther we accept such tourism model or not. What is critical in tourism policy is to find definition for "the others". It seems that we accept "the other close to us", but we don't accept to go to the US, i.e. "the other who is far from us". We have to describe that to what extent our society tolerates symbolic borders of "the other".
He concluded that: Iran tourism policy should be shaped through dialogue culture in social networks, just like its formation in europe during 1990s, because these social networks that can uncover flaws.
 

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